Privacy policy

Last updated: April 11, 2026

Pedal Lab operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Pedal Lab is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. We may collect or process the following categories of personal information: contact details including your name, address, billing address, shipping address, phone number, and email address; financial information including payment card details and transaction history; account information such as usernames and passwords; and technical usage data including your IP address and device information.

Personal Information Sources

We may collect personal information directly from you when you create an account or make a purchase; automatically through cookies and similar technologies when you visit our site; and from our service providers, such as payment processors and shipping partners, who assist in fulfilling your orders.

How We Use Your Personal Information

We use your personal information to provide, tailor, and improve the Services. This includes processing payments, fulfilling orders, and arranging shipping. We also use your information for marketing and advertising purposes, such as sending promotional emails (which you can opt out of), as well as for security, fraud prevention, and to comply with our legal obligations under UK law.

How We Disclose Personal Information

We may disclose your personal information to third parties for legitimate purposes, including Shopify and other vendors who perform services on our behalf (e.g., IT management, payment processing, and fulfillment). We may also share information with business and marketing partners to provide personalized advertisements. We ensure that any third-party providers treat your data with the same level of protection required by law.

Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services to provide and improve their platform. Information you submit will be shared with Shopify and may be stored in countries other than where you reside. You can learn more by visiting the Shopify Consumer Privacy Policy.

Third Party Websites and Links

Our Services may provide links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party service you visit.

Children's Data

The Services are not intended for use by children. Under the UK Data (Use and Access) Act 2025, we apply a high standard of protection for any services likely to be accessed by children. We do not knowingly collect personal information from individuals under the age of majority. If we become aware that we have collected such data, we will take steps to delete it.

Security and Retention of Your Information

We implement security measures to protect your data, though no system is impenetrable. We retain your personal information only for as long as necessary to provide you with Services, comply with legal obligations, or resolve disputes.

Your Rights and Choices

Depending on where you live, you may have rights to access, delete, or correct the personal information we hold about you. If you reside in the UK or EEA, you also have the right to object to processing and the right to data portability. You can exercise these rights by contacting us at the email address provided below.

Complaints

If you have complaints about how we process your personal information, please contact us. You also have the right to lodge a complaint with your local data protection authority, such as the Information Commissioner's Office (ICO) in the UK.

International Transfers

We may transfer your personal information outside of the UK or EEA. When we do so, we rely on recognized transfer mechanisms, such as Standard Contractual Clauses, to ensure your data remains protected.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices. We will post the revised policy on this website and update the "Last updated" date accordingly.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please email us at info@pedallab.co.uk or contact us at 128 City Road, London, EC1V 2NX, United Kingdom. For the purpose of applicable data protection laws, we are the data controller of your personal information.